Movie Analysis Gladiator - 917 Words

In the movie Gladiator, Russell Crowe plays a battle hardened Roman General who, through a series of unfortunate events, becomes a gladiator. He starts out on the front lines of a battle against barbarians. The war against them has been going on for some time however this is the final battle that will end the war. The battle rages and the Romans come out victorious. The Caesar then emerges and praises Maximus (Russell Crowe) for his leadership. The Caesar then asks him if he will become Caesar after his death because his son Commodus is not fit to rule. Commodus hates his father’s decision and kills him so his wish will die with him. Commodus then orders Maximus to be killed, he escapes and rides as fast as he can back home but is too late. He comes home to find his wife and son burned alive. He is then captured and sold into slavery where he becomes a gladiator and moves up in the ranks as a skilled fighter. He makes friends with a black slave and they both move togethe r up to larger arenas. He makes it to the Coliseum where he reveals himself to Commodus declaring he will have his vengence. Commodus accepts Maximus’ challenge after delivering a fatal wound to his back. He fights Commodus despite the injury and kills him but then dies himself. Throughout the movie there was a constant questioning of inequality. The movie had specific points where inequality was questioned. For example, when Maximus challenges Commodus, the Caesar of the Roman Empire, heShow MoreRelatedMovie Analysis : Gladiator 1690 Words   |  7 PagesGladiator, released in 2000, is directed by Ridley Scott, and follows the revenge tale of Maximus. In the beginning, Maximus is a General in the Roman army, and he is very close to the emperor. Commodus, the emperor s son, becomes jealous of Maximus s fame and kills his family. Commodus then captures Maximus, strips him of all his power and fame, and forces him to become a gladiator slave. Throughout the movie, Maximus goes from being a very powerful individual to having no power at all. He attemptsRead MoreEssay on Movie Review of Gladiator the Movie803 Words   |  4 PagesTITLE: GLADIATOR PLOT: The story is about Maximus, one of the leading generals in the Roman army. He led the Romans to victory in a decisive battle with the Barbarians that ended a long war between them. This victory helped him gain trust and favour from the old Emperor Marcus Aurelius, which is now old and near his end. Emperor Aurelius wishes to appoint Maximus as the temporary leader of Rome, even though he has a son, Commodus. 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Movie and Scene Presentation Summary The film was set in the same setting as the titular protagonist historically started the slave revolt: in Italy, and was especially set in the time of the Roman Empire. Spartacus, the slave, was sold off to a man named Batiatus, who had the slave enrolled into a gladiator school. Soon after, Spartacus and many other gladiator slaves escaped the school, and started gathering slaves together toRead MoreMovie Analysis : Spartacus 1983 Words   |  8 PagesHarrison Tobin Zeiner-Carmichael Maymester 2015 Film Analysis Spartacus: Film Analysis Spartacus, directed by Stanley Kubrick in 1960, is a magnificent Roman tale that represents the passionate and fanatical care that Spartacus, a Thracian slave, ensured for countless innocent slaves and citizens despite the detrimental disadvantage that this massive group of people endured for multiple years. It all began when Lentulus Batiatus, a Roman â€Å"lanista† businessman, ventured to North Africa in orderRead MoreThe Civil Rights Movement And Mccarthyism1862 Words   |  8 Pagesrejection of violence and vengeance and his acceptance of the peaceful philosophy of Christianity† (Cyrino 69). Even with Jesus in the film, it is not explicit that Ben-Hur must convert, but rather benefit from Christianity during his life. The movie is based off of Lew Wallace’s novel, Ben-Hur: A Tale of The Christ (Wallace 1880), but the directors made a choice to leave out a majority of the novel which deals directly with Christ in order to provide one clear focus on Ben-Hur’s development asRead MoreThis Paper Will Discuss The Nfl Concussion Scandal And1435 Words   |  6 PagesThis paper will discuss the NFL Concussion Scandal and analysis of the ethical issues regarding the scandal. American football has always been defined as a contact sport. Individuals know before playing the sport that they take on the risk of physical harm to their bodies. However, concussions and other repetitive head-blows could end in death and permanent damage. Also, American football has been shown to be the cause of chronic traumatic encephalopathy(CTE), which can lead to suicidal thoughtsRead MoreEssay about How to Read Literature Like a Professor1562 Words   |  7 Pagesgo there, (d) challenges and trials en route, an d (e) a real reason to go there. I believe that almost every literary work consists of a quest, but some are more obvious than others. An example of a quest would be from my all time favorite Disney movie, â€Å"Up†. * (a) A quester: Carl Frederickson (b) A place to go: Paradise Falls (c) A stated reason to go there: When Carl and his wife were younger; they both idolized an explorer named Charles Muntz. They were saving up money to go to Paradise

Psychotherapies for a Victim of Child Abuse - 662 Words

Throughout our life we come across a variety of obstacles, they can range from facing your fear of spiders or overcoming a lifestyle of bad decisions. For every problem, there is almost always a solution, and in order to reach the solution you must locate the underlying issue. Sometimes people will doubt that such issues exist, but once they have discovered their predicaments they tend to look for help. Say for instance a young girl named Annabel was badly beaten as a child, she then grew up having an addiction problem to heavy drugs. Looking for a way to escape her past, and neglecting to face her fears, her addiction began to climax. Later resulting in a near death experience, that sent her on a journey to recovery. There are several different psychotherapies that she could look into in order to get the assistance she needs such as: psychodynamic, client-centered, counterconditioning, or cognitive-behavioral psychotherapy. Each therapy is unique in their own way and potentially sui table for Annabel. Psychodynamic psychotherapy is a form of therapy that focuses primarily on revealing the unconscious content of the client. The therapist forms a bond with the patient which allows the patient to trust and become more willing to talk about their self. When someone is involved in psychodynamic therapy they have a increase in self esteem, they begin to focus on recognizing and expressing feelings, and they develop the ability to have more satisfying relationships. If AnnabelShow MoreRelatedThe Effects Of Childhood Sexual Abuse On Adults Sexual Behavior1521 Words   |  7 Pagesimpact of Childhood Sexual Abuse on Adults Sexual Behavior Jamila Kamara Dr. Lauren Vansluytman Morgan State University Sexual abuse leaves many scars, creating feelings of guilt, anger, and fear that haunt survivors throughout their lives. These traumatic experiences can be detrimental to the victims’ sense of their own sexuality. Numerous individuals who have been abused have trouble pursuing adult relationships and engaging in sex  as an adult. The abuse can color a person s sexualityRead MoreInterventions For Children Exposed At Intimate Partner Violence1421 Words   |  6 Pages Interventions Available for Children Exposed to Intimate Partner Violence Marie Garza Florida Atlantic University Abstract Recently, it has been acknowledged that not only does intimate partner violence affect the victim, but it may also cause psychological damage to children who may be exposed to it, both directly and indirectly. This paper will aim to examine two types of evidenced-based interventions available for children who have been exposed to intimate partner violence and haveRead MoreThe Long Term Psychological Effects Associated with Sexual Assault959 Words   |  4 Pagesand sexual abuse prevention in their cultures and families which may affect their disclosure of sexual assault in adulthood (Washington, 2001;Wyatt, 1992). Comaz-Diaz (1995), suggests that value that is placed on girl’s virginity, the shame of the victim, and cultural silence against discussing sexual matters are family values that are invoked to prevent disclosure on sexual assault. Incomplete or inappropriate sexuality socialization in childhood may affect one’s ability to identify abuse and as aRead MoreThe s Container / Contained Theory And Bowlby s Attachment Theory Essay1401 Words   |  6 PagesTrauma is very complex and varied in its nature. Traumatic events include child abuse, neglect and maltreatment. Wamser†Nanney Vandenberg (2013) found that one of the more harmful types of trauma is the abuse is committed intentionally. This directly impacts the victim s safety and sense of trust. 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IntroductionRead More Adult Children of Alcoholics Essay1597 Words   |  7 Pages nbsp;nbsp;nbsp;nbsp;nbsp;In the United States, twenty million children are experiencing physical, verbal and emotional abuse from parents who are addicted to alcohol. Growing up in an alcoholic house can leave emotional scars that may last a lifetime. This is tragic because we consider that childhood is the foundation on which our entire lives are fabricated. When a child’s efforts to bond with an addicted parent are handicapped, the result is confusion and intense anxiety. 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According to Child Protective Services, each year more than three million reports of child abuse are made in the United States which involves more than six million victims. Cases can involve more than one child. Groups who are generally targeted are young females under the age of eighteen who are seen as vulnerable and small. Men, who are usually the

Marketing Principles Management

Question: Explain Marketing Principles. Answer: Introduction Marketing is a management process which involves the transfer of goods and services from the manufacturers to the ultimate consumers through different intermediaries like whole seller, retailers, jobbers etc. This study is based on the STP concept of marketing and an initiative has been taken to analyze that how an organization is able to achieve success by implementing this concept. It also includes the marketing mix and market orientation and their role in marketing. Creating awareness about product and services. Build corporate image of the organization. Create effective promotional strategies. Follow a well developed distribution channel. Attract consumers and persuade them. Ensuring good quality of product and services. In this study an organization from the service sector industry has been selected as they provide both products and services. The name of the selected organization is Barclays Bank (Barclays.co.uk, 2015). It is a very famous bank at the United Kingdom. The bank has two segments namely Global Retail and Commercial Banking (GRCB), and Investment Banking and Investment Management (IBIM). This organization provides convenience to the consumers and attracts them by giving quality service. The old concept of marketing has changed over times. Now the marketing activities are more focused on the customer satisfaction. So the orientation of activities is not bounded into a single area. Marketing orientation consists of production orientation, product orientation, sales orientation, market orientation and customer orientation. Production orientation As this company is mainly concerned with the financial services so here the production orientation is given on the valuable services. The cost associated with this orientation program is the cost of training employees, the cost of maintaining several branches etc. the benefit derived from the orientation is that the bank can able to provide services at a low cost so they have a huge customer base. Sales orientation The branches of the bank are strategically located which is easily accessible by the customers. They have both options i.e. consumers can get their product from online or through direct selling. The cost for this orientation programme is website maintenance cost and cost of direct selling program. The benefit derived from this is the faster service and it also leads to the environmental safety as it reduces the paperwork. Marketing orientation To penetrate the local market Barclays introduces new products at a lower cost. They also provide services at a discounted price. Barclays organizes several customers social events like football games, customer dinners etc. They handle customer service very promptly. The cost required for this is the cost of making marketing strategies, cost of organizing events etc. the benefit derived from this is obviously the expansion of the business and greater revenue generation. Product- Barclays bank adopts their product strategies as per the consumers demand. Almost regularly they are launching new products. They have established new ATM centers and provide guarantee of their services and products. Price Barclays pricing is applied with relation to its competitors prices in order to win the market share. They have prices specific to different market segments. They have segregated their market on the basis of age, region, income and offer different products to different market segment. Place- All the branches of the bank are located centrally. They have efficient and adequate ATM networks which serve the cash need of the consumers. Barclays open co brand activities with different supermarkets to capture new market share. Promotion- They uses different communication medium like T.V, Radio and Newspaper to reach the customers. They use sales promotion techniques for increase the sale of several products like credit cards, personal loans etc. Each of its branches has product catalogues for all the products offered. The company sometimes outsources advertisement and marketing services as a part of their promotional strategies (Goi, 2009). The three additional Ps for service marketing is people, process and physical environment which are discussed in brief as follows (Principles of service MARKETING and management., 2014); (Services Marketing, 7/e, 2015) People- people strategies of a company are nothing but its HR policies. As per the customer opinion Barclays staffs are highly professional and the company invests more towards their motivation and makes them happy. They are giving good rewards to their employees and have implemented the decentralized system where the middle and lower level employees can participate in the decision making. Process- Barclays process strategies include maintaining all the confidential data about the consumers. They have extended their banking hours. They provide quality service on time. They have introduced some automated service like cheque printing facilities. Physical environment-The physical environment strategies include user friendly product catalogues for handicapped customers. Queues in the branches are well managed by the staffs. The ambiance and furnishing of their branches are very modern compared to their competitors so that their clients can enjoy a comfortable transaction experience Market segmentation means segregating the whole market into small parts on the basis of different criteria. Criteria can be based on demographic, psychographic, geographic etc. Demographic segmentation is related with the size and nature of the population for example some products are suitable for children like chocolates, toys etc. for that type of product the segmentation will be based on the age of the population. Psychographic segmentation is based on the psychology of the consumers. For example the recent evolution of mobile industry is the introduction of I phones. Now this type of products is mostly preferred by the young stars and office goers but old aged people generally feel uncomfortable to use these products. This is mainly due to the psychology of the consumers. So any company when they are giving advertisement regarding this type of products will be more focused on young consumers. Psychographic division can also be based on the status of the consumers. The psychology of a person belonging to the high income group is different from the psychology of the lower income group people. Geographic segmentation as the name suggests implies the segmentation of the market on the basis of area. Here more concentration is given on the area wise performance and area wise target. Here we can take the example of Samsung which have done their segmentation in the following way (Samsung.com, 2015)- Teenagers or entertainment lovers by proving them Home cinema, Mp3 players etc. Housewives and families by home appliances. Business Professionals by inventing new products like Galaxy range, note books etc. Geographic- Samsung sells their products especially smart phones into 61 different countries all over the world. Demographic- Target mainly middle class of high class income levels and age level is between 19-29 years. Psychographic- teenagers or individuals belonging to the mid 30 group who like new technologies and innovated product features. Usage rate segmentation- Samsung products are highly convenient and there are a large percentage of heavy users who uses Samsung products. When a firm identified its market segments it wants to target then it is essential for the firm to develop some targeting strategies for those segments. The strategies can be of different in nature. In single segment strategy the firm is concentrating on the single market. Here single marketing mix technique is used. These strategies are mainly adopted by the small firms. A firm can formulate differential strategies when they are targeting different market segments. Here a firm can use different marketing mix. The most interesting thing about these strategies is that the products are often different in different segments. Product specialization strategy occurs if any firm is dealing with a very attractive product. In market specialization strategy there must be one or two specialized market segments which are very attractive and variety of products are available in that market. When the firm tries to cover the full market segment and want to serve all the customers then it can take full market coverage strategy. Here we again take the example of Samsung and their targeting strategies- They have customer focused design which they developed by analyzing the local culture, industry trend and lifestyle of the people. They have adopted winning targeting strategies where Technological leadership and customer focus design together makes an innovative change. Samsung is the first company which produces World First Full HD LED TV. They have some premium brands seeker target group who belonging to a very high income category. Positioning means to create a positive image about the company in such a way so that it can survive and able to get a market place in the competitive environment. Positioning strategies are the most important marketing strategy because the success or failure of a business is depends on the basis of this effective strategy. For example Daewoo in the UK positioned them successfully as family value model. Volkswagen had a negative image before it purchased Skoda and it was known as the cheap car in UK, but the important point is that they repositioned their brand image and now known as good and each and every year they wins car of the year awards. For effective positioning of the brand the first thing that a marketing manager needs to do is the marketing research. This is important because the consumers world is very dynamic. Their taste and preferences are always changing so it is the duty of the firms to know what the need of the customer is, so that they can able to serve their needs. As per the responses collected from the consumers the company needs to add some product features or can eliminate some features if it is not necessary. By the new positioning strategy the target market can be changed. For example initially when the smart phones were introduced it was too costly and only affordable to the higher income groups, but at the passage of time various companies are adding new features and the price is become very cheap so that it can be easily affordable by all segments. In this way their target market is getting changed. The consumer buying behavior is a complex decision making process and several internal and external factors have some effects on these decisions. Consumers generally does not spent too much time in thinking if the product is having very low value but when the purchase decision involves a huge investment then it is a matter of concern for the customers (Samli, 2013). The consumer buying behavior involved a particular process which is followed by each and every individual. This process is as follows- Recognition of problem or need. Information search. Evaluate the alternatives. Purchase decisions. Post purchasing behavior. Affect on marketing activities As I have already stated that buying behavior is depend on the internal and external factors. This can affect the marketing strategy of a business. It can help the business to formulate a better marketing strategy by creating marketing mix of different types of ads and promotional techniques. Consumer behavior can affect the demand and supply of the products that is prevailing in the market .sometimes we are get some programmed response from the consumers for certain types of products. Generally these type of products are not too expensive and consumers may bought it frequently. For example a specific brand of soft drinks. These types of products do not require extensive research. Another type of buying behavior affects the marketing activities which are known as the complex buying behavior. These are for the highly expensive products or services and so the consumers can make a detail research before purchasing the product. Beside these there are also some internal factors that affec t the activities like personal, psychological and social factor. There is some difference between the consumer buying behavior and business buying behavior. In consumer buying behavior the buying is made for the consumption purpose but in business buying process it is done for resell purpose. Consumer buying processes involve one or two consumers but businesses buying process include several intermediaries. Consumer buying behavior is influenced by basic needs and psychological factors where as business buying behavior is influenced by the environmental and organizational factors. Here we can use the example of HSBC which belongs to the financial sector. They provide additional banking hours, customer orientation programmes, ensure less error, service recovery and understand the need of their consumers. For implementing all these they have also initiated some training programs for their employees so that they can provide good quality service to the clients. The two potential segments serving by an organization should be B2B and B2C organizations. In B2B an organization passes its product and services to the intermediaries who in turn sell the products to the consumers. On the other hand in B2C the company sells its products or services ultimately to the consumers. So for both these segments there are different strategies for creating marketing mix (Constantinides, 2006). Business to consumer marketing mix should be done through- Sales promotion. Word of mouth. Media relationship. Websites Macro environment PESTEL framework Political At the present scenario the changing global environment is challenge as well as opportunity for Sainsburys. As the numbers of competitors are increasing so the company is forced to maintain best quality for its products and services. Sainsbury is one of the top four retailers in UK, but an investigation was going on regarding the price fixing of the company which may create a negative impression in the minds of the consumers. The corporate tax rate is reduced by the UK government from 30% to 28% which help the company because they can now able to save a huge amount of money. Economical Due to the food crisis in the global market both the production price and the marketing price of the company has increased. As a result of which consumers decreases their spend on luxury products and the supply chain of the company is getting affected. Social In todays world consumers are more health conscious and there is a trend of eating fresh foods. So Sainsburys introduce new recipes which are easy to cook and also healthy. Technological The spent on internet purchase is increased globally as there is a rapid increase in the ecommerce industry. So Sainsburys must take the advantage of the growing market. Environmental The ethical issues are now growing to a large extent. With these issues companies has to sell organic foods and has to treat animals in a good way. So for maintaining these compliances Sainsburys is now recently engaged in green activities. Legal As per the law on food and drinks Sainsburys has to maintain packaging and labeling accordingly. They have engaged in banking business also so they have to comply with the risk management policies. Micro environment Porters five force model Competition- Tesco, Morrisons and Asda are the three big competitors of the Sainsburys. It has a market share of 14.9% in 2007 which is now increasing but still it is lagging behind the market leader TESCO. Barriers for entry- Barriers to entry are very high in the food retail market because they have to maintain different factors. In UK retail is in the advance stage so there is less chance for new entrants to enter into the market. Threat from substitute- This threat is less in food retail as people use these products as their necessities. The threat for substitute in Sainsburys is basically an internal industry threat where the business of one super market is suppressed by others. Bargaining power- Here the consumers bargaining powers are more as the retailers sell same types of the product. It is only the loyalty factor of the consumers which give an impact on the bargaining power. Supplier power- In food retail sector there is always a threat of suppliers power. As in the supermarkets several big brands are available like PG, Cadbury who can maintain their own chain. So if the retail stores are unable to sell their own products there will always be a threat. International market is always differs from the domestic market. The main reason behind this is in the domestic market the culture and the taste and preference of the consumers are almost same but when a company dealing with the international market then it has to be accustomed with different cultures of different countries. International marketing is more complex than the domestic marketing. There are some influences of economical, legal and environmental factors also. Sainsbury is now operating almost 12 countries in the world. So they need to adopt different marketing strategies like implementation of wireless networking, compliances with the laws, rules and regulations of the respective governments, understanding of domestic cultures etc. in domestic market also the company has to give focus on these factors but the difference is that in domestic market all these factors are familiar (J-sainsbury.co.uk, 2015). Sainsbury can increase its internet selling. Sainsburys provide good quality products and environmental friendly product. Sainsburys banking business should ensure smooth and faster transaction. There is a scandal of price fixing in the company for which an investigation is going on so the company should take proper initiative to create a positive image in the mind of the consumers. Sainsburys should adopt pricing policies like they can give discounts, offers to the customers. In this way their sell will increase and if by the technological innovation they can able to reduce their product costs then it will help them to compete in the market as well as in expansion (Mooradian, Matzler and Ring, 2012) ; (Pride and Ferrell, 2010). Conclusion From the above discussion it can be concluded that for establishing a new business or for maintaining the existing business it is essential to build up an effective marketing strategy. In the given examples above it is already shown how different companies formulating new strategies and by implementing those they are achieving success. So the promotional and marketing strategies are like the heart of the organization without which it does not exist. References Barclays.co.uk, (2015).Barclays | Personal Banking. [online] Available at: https://www.barclays.co.uk [Accessed 10 Jul. 2015]. Constantinides, E. (2006). The MARKETINGMix Revisited: Towards the 21st Century MARKETING.Journal of Marketing Management, 22(3-4), pp.407-438. Goi, C. (2009). A Review of Marketing Mix: 4Ps or More?.IJMS, 1(1). J-sainsbury.co.uk, (2015).J Sainsbury plc / About us. [online] Available at: https://www.j-sainsbury.co.uk/about-us/ [Accessed 10 Jul. 2015]. Mooradian, T., Matzler, K. and Ring, L. (2012).Strategic marketing. Boston, MA: Pearson Prentice Hall. Pride, W. and Ferrell, O. (2010).Marketing. Australia: South Western Cengage Learning. Principles of service MARKETING and management. (2014). Samli, A. (2013).International consumer behavior in the 21st Century. New York, NY: Springer. Samsung.com, (2015).SAMSUNG UK - Home Electronics | Home Appliances | Mobile | Computing. [online] Available at: https://www.samsung.com/uk/home [Accessed 10 Jul. 2015]. Services Marketing, 7/e. (2015). .